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X-MAP

Heatmaps for retail

The heatmaps for retail are a valuable tool to understand how our clients behave in stores. It allows us to identify the areas of a store where the clients pass by, and therefor, spot the so-called “dead zones” or areas where clients don’t usually walk by.

What are the heatmaps for retail?

The heatmaps for retail are a valuable tool to understand our clients’ behaviour in the store. 

It allows us to identify the areas of our store where clients pass by, stop and pay more attention to, and therefore, spot the so-called “dead zones” or areas where clients don’t usually walk by.

What do heatmaps offer in the retail industry?

  • It helps retailers to monitor what clients are attracted to.
  • It also tracks the things that clients ignore.
  • It draws a map of the client traffic inside the store.
  • It allows you to analyse the best places to put your publicity.
  • It allows you to analyse the implemented sales campaigns.
  • It allows you to identify the success of certain products.
  • It detects errors in the design and set up of products inside the store.
  • It allows you to perform A/B tests with different products of the same location and to analyse their performance.

Utility derived from the POST COVID-19 situation

The heatmaps for retail are a valuable tool to understand our clients’ behaviour in the store. It allows us to identify the areas of our store where clients pass by, stop and pay more attention to, and therefor, spot the so-called “dead zones” or areas where clients don’t usually walk by.

How does our heatmap technology work?

It works through the video analysis taken with the cameras installed in the stores.

The advantage is that it doesn’t need thermal cameras, it is compatible with any IP camera. Through the cameras’ images the software detects, via Artificial Intelligence and Artificial Vision, which are the areas that have been busier inside the store, and therefore, which are the areas that have been frequented the least by customers.

 

With this information, the software draws a heatmap, where the red tones indicate the areas with higher frequency, the orange areas indicate a medium-high frequency, the green areas a medium-low frequency, the blue areas a low frequency and the areas without a tone would be the “dead zones”, where the clients practically don’t pass by. 

In addition, from our user’s area we will be able to chose the day and the timespan when we want to obtain the heatmap, and the visualization of the colour tones.

What do we offer?

Product

To acquire the software’s license, both via rent or via purchase.

What do we offer?

Service

Pay just for one service. We can offer information regarding your store in the timeframe that you desire: about hours, days or weeks of recording.

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